Wired Magazine
The automated life used to be the exclusive realm of the rich. Now home automation is coming to a subdivision near you. … Howell turned to Control4, a Utah startup founded in 2003 by three veterans of the industry. Their mission:  to bring home automation out of the stratosphere of costly systems and high-maintenance software into the realm of off-the-shelf consumer electronics.  Already, Control4 is forcing people who sell these systems to rethink their business

Fast Company (#5 on Hot Tech 101 list)
“Home automation products have been aimed at either the nouveau riche (think show-offs who designed their houses so they could run their living room stereo from the patio) or the nouveau crass (think the Clapper).  By chasing everyone in between, Control4 is poised to reshape and expand this business.  As technology spreads through our homes, it only makes sense to have a single control that oversees media, lighting, temperature, even security --all without the daunting (and outrageously expensive) task of major home construction orretrofitting.”

TWICE
“Start-up Control4 plans to leverage IP-based standards and no-new-wires technologies to create an integrated home-control and distributed-audio system that will expand the custom-install market.”

Digital Connect
“Like other new vendors, Control4 is keen to the fact that digital convergence, especially wireless-based products, helps expose integrators to the midrange of the mass market, which is made up of middle-class families living in existing homes that want to take advantage of new technologies without breaking their bank accounts or tearing down their walls.”